The pre-opening installation and simulation period allows owners and employees the opportunity to learn and assimilate with service culture, develop technical rapport with the various software and equipment they need to operate on a daily basis efficiently, and habituate themselves to standard operating procedures and best practices that all add towards ensuring customer satisfaction and optimizing positive impact. It is a time that allows for senior leadership training that guarantees company leaders and frontliners to learn how to best manage responses and tasks in times of crisis and emergency, however large or small. Conducting snagging exercises that allocates a team of experts to experience and isolate chinks in the armor that may cause for customer dissatisfactions. The pre-opening period also is a time for extensive planning and allocation as to how the brand of the hotel would be positioned in the market and in competition to similar local businesses. It is a time when individuals for the first time set respective departmental goals to align themselves to the overall company values and targets. At SH’otel, when we become a partner in our client’s project, we strive to minimize the hurdles of planning and executing the intricate and labyrinthine complexities of launch preparations facing them.